New
Balance
Run this way
Run your way, a 5 part series - inspiring the next generation of unexpected runners.
A feel good campaign
An integrated content partnership between woo, New Balance and Mediahub UK, that set out to inspire the next generation of runners through storytelling driven video series, immersive social moments and compelling editorial content inspired by the iconic New Balance ‘Run Your Way’ message.
Anchored across a five-part series that explores the world of running and its health & wellbeing benefits; we see diverse running clubs and unlikely cultural tastemakers take on the streets of the UK alongside New Balance, tackling ideas such as: discovering your motivations, challenging yourself, giving yourself a goal and accomplishing something outside of your comfort zone.
Fun run
The series takes viewers on a journey to explore the challenges, community and euphoria of running and being part of a running club and ties into New Balance’s heritage in running, making the sport accessible and motivational for a Gen Z audience.
The programming from the videos are similarly echoed across the woo ecosystem through regular editorials that build narratives around the video content - leading to broader and more thought out conversations as well as social activations including: content cut-downs, trailers, shopping/product carousels and engaging talent-led curated playlists to engage audiences to pick up running for themselves.
Run this way with New Balance
Results
Results
-
![]()
21 million impressions
31% above target
-
![]()
1.6 Million video views
11% over target
-
![]()
50K editorial page views
dwell time of 4m 32s
